Beverage Trade Network News

Mis Amigos Tequila cream liqueurs sell out in 48 hours



Mis Amigos Chocolate Cream Tequila and Strawberry Cream Tequila were unveiled in November and went on sale in January 2020.

After receiving the first shipment of 3,100 bottles, 1,000 of the strawberry-flavoured variant and 2,100 of the Chocolate Cream Tequila, the initial release sold out in 48 hours. A second shipment of the two cream liqueurs is due to arrive on 16 January.

Gina Duke, spirit development director at G&I Spirit Group, said: “We are overwhelmed by the response we are and have been, receiving. We focus as a company on not only amazing products but on fantastic customer service.

“We are currently working with some high-profile customers that have taken us under their wings. It’s a great vote of confidence in our brands to be where we are after three years of development and only having our brands in the market place now for a little over seven months. Following on in the spring of 2020 we will be releasing three new Tequila lines in the Mis Amigos range.”

As well as its two Tequila-based cream liqueurs, the G&I Spirit Group portfolio also includes 88 Gin, Jillions Gin, Vodka 88 and three other bottlings in the Mis Amigos range.

Read More at source: The Spirits Business

Image Source: The Spirits Business

More news