Masons of Yorkshire has revealed a bold new look for the brand, as well as a new addition to its range of gins.

The brand refresh features a bespoke arched bottle, new logo and bold flavour cues to create greater on-shelf standout.

The brand is also being given a “subtle but important” reposition as “Masons of Yorkshire” to reflect its regional heritage.

The new addition is Orange & Lime Leaf gin, which has been created in the style of a London Dry gin, whereby each of the botanicals is distilled. The gin combines citrus flavours with the fragrant notes of kaffir lime leaf.

The newcomer joins best-seller Masons Original, alongside the popular Masons Tea Edition as well as Pear & Pink Peppercorn and English Lavender.

Co-founder Karl Mason said: “Original is our best-selling variant but Lavender Gin is hugely popular at events such as the RHS Flower Show, and the Tea Edition is a favourite in the on-trade. We wanted to add a citrussy gin and so this was next on the list.

Read more at source: drinksretailingnews

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