William Grant & Sons UK has launched a 700ml format of its Hudson Baby Bourbon and Manhattan Rye expressions in the UK following demand from the on-trade.

The bigger bottle size in response has been introduced to meet demand for a larger format from the UK on-trade.

While Hudson Four Grain will remain in a 350ml format for the foreseeable future.

“We are changing to a bigger bottle, but we haven’t changed our process. We still make whiskey grain-to-glass at the Tuthilltown Distillery in the Hudson Valley. Everything was, and still is, done by hand. It’s been quite a journey, from regular folks making whiskey to award winning distillers,” commented Ralph Erenzo, one of the two founders at Hudson whiskey.

The brand will leverage the existing US 750ml bottle, underfilled to 700ml to meet EU standards. The underfill method reflects how the brand previously bottled Hudson Baby Bourbon in a 350ml format using the US 375ml bottle when it first launched in the UK four years ago.

“We have certainly made remarkable progress in the recent past, hiring more people, laying down more whiskey and improving our efficiency, but we are still far from affording a bespoke 700ml bottle for the UK,” added Erenzo.

Read more at source The Spirits Business