Gibson’s Gin’s core range has been updated to better communicate its authenticity and British heritage.

Now, the glass bottle boasts a “more statutory and modern custom-made” shape and is taller and thinner than the original design.

Furthermore, the brand name has been engraved on both sides of the bottle, which now features a new label bordered with the UK flag.

Constance Descamps, Gibson’s international senior brand manager, said: “This evolutionary pack was developed to be more adapted to all channels, aiming a better impact on shelves and being best suited for [the] on-trade thanks to its easy handling.”

Gibson’s Gin has also undergone a “slightly reworked recipe” to create a more “refined and citrus” spirit through the use of juniper berries, coriander, angelica and citrus zest.

The new bottle for Gibson’s London Dry Gin is available now and will be rolled out across the rest of the portfolio in September.

Gibson’s joined the burgeoning pink gin trend earlier this year with the launch of Gibson’s Pink, flavoured with strawberries and rose petals

Read More at source: The Spirits Business

Image Source: The Spirits Business