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Brockmans Gin posted record-breaking results for 2016 as the premium spirits market heats up

Brockmans Gin toasted record results for the year to the end of December 2016 as the burgeoning interest in premium spirits shows no sign of slowing.

01/05/2017

Brockmans Gin toasted record results for the year to the end of December 2016 as a burgeoning interest in premium spirits shows no sign of slowing.

The figures

The super-premium gin maker said total revenue was up an eye-watering 87 per cent to £5.4mfor 2016, compared with £2.9m the previous year.

UK revenue increased 245 percent while sales were up 56 percent in Spain, 66 percent in the US and 145 per cent in the rest of the world.

Sales volumes jumped 67 percent to more than 40,000 nine-litre cases - or about 15m shots- as the company entered 11 new international markets.

Read moreThis company is leading the pack in the UK's "gin-renaissance"

Why it's interesting

Brockmans, which launched in the UK in 2008 and is now labeled one of the fastest-growing super-premium brands, has an average annual growth rate over the past seven years of more than 100 percent as the popularity of premium tonics and classic gin-based cocktails capture the imaginations of new, young customers.

The UK gin market smashed the £1bn barrier for the first time in 2016, and Brockman took advantage of growing interest as it made 50 new supply agreements with the likes of Marks & Spencer, Punch Taverns, and Harvey Nichols.

More than 80 per Ce percent venue came from overseas, the company said. It is now sold in 27 markets with seven new territories expected to go live by the summer.

What Brockmans said

Neil Everitt, joint founder and chief executive, said the group is seven years into a 10-year plan to boost sales to 100,000 cases a year.

"We are firing on all cylinders and continuing to disrupt this rapidly growing market by extending gin sales from the golf and cricket club to gastro pubs and nightclubs."

Our home market of the UK was the real star turn with volumes boosted by more than 50 new retail and wholesale customers. The UK market for super-premium gin is expected to have overtaken Spain during 2016 and is forecast to keep growing rapidly. That trend, combined with Brockmans’ own continued rapid growth, will likely make the UK our biggest market within the next few years

Read More at source: Cityam

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