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Berry Bros to launch Spice Hunter spiced rum

London wine and spirits merchant Berry Bros & Rudd is preparing to launch its Spice Hunter spiced rum in the UK, where it will be initially available across 19 Revolución De Cuba bars.

29/03/2019

Launching through Berry Bros’ distribution arm, Fields, Morris & Verdin, Spice Hunter is made with Mauritian rum from the Medine distillery that has been blended with 13 spices – including clove, nutmeg, cinnamon, pepper, and ginger.

The combination of spices and aged rum gives Spice Hunter a “bold yet balanced taste” with notes of ginger, cloves, and nutmeg that give way to a lingering spicy finish.

Jack Denley, brands executive for Spice Hunter, said: “We’re hugely excited to bring Spice Hunter to the UK market. This is a rum that doesn’t get lost in the mix and challenges you to make a bold move.

“With its 13 exotic spices and aged Mauritian rum, Spice Hunter is designed for the modern drinker; complex, approachable and undeniably bold.”

Spice Hunter takes its name and inspiration from 18th-century botanist turned spice smuggler Pierre Poivre.

Wounded whilst fighting the British, he recovered from losing an arm on the Dutch-owned islands of Indonesia. Whilst there, he saw the abundance of nutmegs and cloves growing, which he began smuggling to start a botanical garden on his Mauritian homeland.

From 2 April, Spice Hunter will be available nationwide at Revolución De Cuba’s 19 sites as well as a host of other UK bars and pubs. It will also be available to buy through Amazon and Berry Bros & Rudd for £25 (US$32).

Read More at source: The Spirits Business

Image Source: The Spirits Business

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