AUSTIN, TX – BeatBox Beverages, makers of the 11.1% ABV, eco-friendly Party Punch, announced this week the launch of its new flavor, Peach Punch. Inspired by the classic road trip confection, Peach Rings, the newest Party Punch flavor will be the sixth in BeatBox’s robust lineup of party-ready punches, including Blue Razzberry, Pink Lemonade, Fruit Punch, Fresh Watermelon, and Tropical Punch.

The Millennial-focused brand is looking to repeat the success of last summer’s Tropical Punch release. “We are extremely excited to be adding a sixth flavor to our already highly sought after Beatbox Beverages lineup.  As we are in the middle of finalizing our annual business plan for 2021, Peach Punch will add yet another opportunity for both wholesalers and retailers to grow their revenue and margin, while also giving consumers another great choice in this dynamic category,” said Vice President of Sales, Tony Zangara.

Future Proof’s Vice President of National Accounts, Jeff McNally is eager to see reactions as major chain customers are quickly adding new Peach Punch to their Spring sets and current display programs, with the hope of being first to market with the new offering. “BeatBox drives incrementality to the adult beverage category – it’s not just another Chardonnay or Pinot Grigio in a Tetra Pak – to put it another way, we’re not another “me too” item,” added McNally.

Recently named the fastest-selling single-serve wine brand in the US convenience channel by Nielsen, BeatBox Beverages’ business continues to boom in small format, with Circle K, Quik Trip, Casey’s, Kum & Go, am/pm, Dollar General, & Family Dollar all expanding this year.  “The liquid is amazing, and it looks like BeatBox has another winner with this new Peach flavor,” stated Mark Ostoits, Vice President for the Southeast at Circle K.

Read more at source: bevnet

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