Amorim Top Series has launched three new ranges: Sense Tops, Ambiance Series and Evolutive Series.

The new stoppers highlight the “importance of the five human senses” and are “complemented by the sixth sense of expertise, know-how, and total customisation”.

Amorim Top Series says that sensory factors “play a key role in consumer choices” with more businesses “increasingly investing in sensory marketing”.

The Sense Tops series is said to offer an “aromatic experience even before opening the bottle”. These stoppers provide notes such as fruit, spice, chocolate, coffee, and vanilla. The range also comes in a number of colours and artworks.

Alternatively, the varnish of the stopper can come with a micro-capsule, enabling the fragrance to be released when the surfaced is rubbed. A top-up spray is also available.

The new Ambiance Series incorporates LED technology in two forms: enabling the light to be switched on and off remotely, or incorporating an on/off switch, that is triggered by rotating the top.

This range allows consumers to create “unusual ambient settings”, according to Amorim.

Meanwhile, the Evolutive Series features heat-sensitive stoppers that “offers multiple solutions”. For example, the stopper can indicate when a spirit has reached the right temperature for consumption, or when the drink has been exposed to high temperatures that could lead to permanent color change.

Read More at source: The Spirits Business

Image Source: The Spirits Business