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Sommeliers Choice Awards 2023 Winners

P Diddy Takes Aim at "Fast-Paced" Millenials

  • Category: Other
  • Date: 14/04/2015
Diageo and US rapper P Diddy has launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of millennial consumers with a “short attention span”.

LVMH Posts Strong First Quarter Profits

  • Category: Other
  • Date: 14/04/2015
Moët Hennessy Louis Vuitton (LVMH) has posted a first quarter revenue increase of 16%, rising to €8.3 billion, but its wine and spirits division continued to lag.

Bacardi Job Cuts Spread to London

  • Category: Other
  • Date: 14/04/2015
Spirits producer Bacardi is cutting jobs at its Global Brands Unit in London, following the announcement last week that it was making around 15% of its North American staff redundant.

Brien Fox begins term as WSWA chair

  • Category: Other
  • Date: 14/04/2015
Brien Fox, president and CEO of Grand Rapids-based Henry A. Fox Sales Co., is being named the new chair of Wine & Spirits Wholesalers of America.

Brangelina's Wine in UK Supermarkets

  • Category: Other
  • Date: 13/04/2015
Hollywood power couple Brad Pitt and Angelina Jolie have released the 2014 vintage of their Provençal rosé in UK supermarkets through Marks and Spencer.

Get behind Aussie Wine Month

  • Category: Other
  • Date: 13/04/2015
Wine Australia is encouraging Australian sommeliers, venue managers and restaurateurs to support Aussie Wine Month in May.

Coke in multi-year deal with U.S. soccer

  • Category: Other
  • Date: 13/04/2015
The Coca-Cola Company, United States Soccer Federation and Major League Soccer (MLS) today announced a new, multi-year partnership agreement.