Wine brands needs to be local not global-Chile producer warns
Wine brands need to act locally rather than globally in order to win new markets, a leading Chilean producer has said.
Speaking exclusively to the drinks business Pedro Herane, CEO of the VSPT Group, Chile’s second largest wine producer, said wine brands need to concentrate on developing specific brands for identified markets rather than adopting a ‘one size fits all’ approach.
Read more at source| DrinksBusiness
