WILD TIGER RUM is conceptualized and owned by Indian drinks entrepreneur Mr. Gautom Menon - the brand is not only unique in terms of its avant-garde packaging but also for the liquid inside. Wild Tiger is India`s first rum to be produced from a blend of molasses and cane juice, giving it enticing aromatic notes and depth in flavour.

The brand has already grabbed a special prize for its unique packaging at an industry event, INDSPIRIT Awards recently held in the Indian capital city of Delhi. The idea and the cause behind it make it more special. Speaking about the brand, Menon says, `Innovation and Social Responsibility are at the heart of everything we do at Wild Tiger and it never stops, we approached this with the mantra `Think out of the bottle`. Almost all packing elements are made using recycled materials to reduce the impact on our environment.

One of the most distinctive aspects of the WILD TIGER`s packaging is - just as no two Tigers share similar stripes, the stripe design of the each bottle are distinctive and ensures that no two bottle designs are alike, making each bottle unique to its owner or gift recipient, by this virtue it makes this a default special edition of sorts and at a very reasonable price point too. Wild Tiger Rum will be retailed at USD $23 on Tiger Air.

As a part of its core CSR policy - The Brand also donates 10% profits towards Tiger Conservation in South India where they have started their own non profit called WTF (Wild Tiger Foundation) who work with other established wildlife establishments on ground and with prominent Tiger experts to save the tiger and its habitat.

After holding the trade launch in London at the UK Rum Fest where the brand created a lot of buzz and fresh from the showing casing at USATT in New York in March 2016 and also at the Miami Rum Festival where the brand was a fan favourite - Mr.Menon is eager to establish the brand in the top Rum markets of the world but with a special focus on Travel Retail.

`We are thrilled to announce our partnership with Tiger Air Singapore, we believe the brand connect is ideal given the similar imagery both our brands have in common. Passengers on Tiger Air Singapore now have a great option for not just a unique rum label but also as a great collectors or gifting item in us. Given India`s strong ancient roots to the origin of Rum we would like to take an Indian brand to new territories and un-scaled heights. We are starting our in flight sales journey with Tiger Air before we make it available to other leading carriers of Europe and Asia`

Wild Tiger Rum has also another industry first, this is a first time and Indian beverage brand is available for onboard sales internationally, truly a proud moment for Brand India and the team at this start up drinks brand.

About Wild Tiger Beverages:

Wild Tiger Beverages is a company based in Coimbatore, Tamil Nadu founded by Mr. Gautom Menon with an vision to create a winning portfolio of beverage brands that are Indian produced but resonating International stature and recognition. All products are manufactured at the family controlled distillery in Kerala, India.