WHISKY RETAILER LAUNCHES ‘PICK-AND-MIX’ ADVENT CALENDAR
20th November, 2015 by Arabella Mileham

Build-Your-Own-CraftThe new Drinks by the Dram advent calendar allows shoppers to build their own calendar of 24 x 30cl drams from across its extensive drammed spirits range, which currently comprises 3773 products. Each 3cl dram, which is bottled in-house, labeled and wax-sealed, varies in price from £3.04 for a Glen’s Vodka to £395.95 for a 58-year old Glenfarclas 1953.

A sidebar allows shoppers to keep track of the contents – and more importantly the total cost – as they build their personalized collection.

Read More at Source | Drinks Business