Vinitaly International is creating a new supporting channel for Italian wineries through an experimental project "Vinitaly International Importer Connect" (VIIC) with local partners, a potential 360 degree B2B beverage business matchmaking online tool to help suppliers find importers and distributors worldwide.
Vinitaly International Importer Connect will strive to be the ultimate sourcing platform for US importers looking for Italian wineries and vice versa.

Vinitaly Intenational has partnered with BeverageTradeNetwork.com and Brand Action Team's ImporterConnect to launch a pilot test of an innovative project aimed at connecting US importers with Italian wine producers who wish to find a distributor in a market where Italy remains to date the number one exporter both in terms of volume (25.2 %) and value (31,6%) (Source: Italian Wine & Food Institute, 12 March 2013)

Vinitaly International Importer Connect seems to be the logical stepping-stone to its on going efforts to provide additional tools to Italian producers, as stated by Stevie Kim Managing Director of Vinitaly International. "The key to the entire operation will be in our ability to align expectations, both ours as organizers of Vinitaly as well as the suppliers’. Whether Vinitaly goes to New York, Moscow or Hong Kong, each wine market has different rules of engagement and the better prepared the vendors are, the better are their chances of increasing their potential goal of finding an importer or recruiting additional clients [...] Continue Reading at Source - PR Web