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Stella Artois gets festive
A new TVC is now airing nationally to celebrate Stella Artois’ Christmas origins, while the brand has also released a limited edition 750ml bottle as a gift-with-purchase.
By James Atkinson
A new TVC is now airing nationally to celebrate Stella Artois’ Christmas origins, while the brand has also released a limited edition 750ml bottle as a gift-with-purchase.
Reflected by the Latin ‘Stella’, meaning star, Stella was first launched as a festive beer. The new TVC, “Originally Brewed to Celebrate Christmas”, is supported by a series of online short films revealing that key props featured in the TV commercial are real-life gifts given to lucky recipients in Argentina, the United Kingdom and the United States.
See more at | The Shout.