ROK DRINKS AND GALATEA SIGN MULTI-YEAR EXCLUSIVE DISTRIBUTION AGREEMENT FOR UISCE BEATHA REAL IRISH WHISKEY IN SWEDEN

“Global deployment of ROK Drinks portfolio continues”

ROK Stars, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROK Drinks division has signed a multi-year exclusive agreement with leading Swedish beverages distributor, Galatea, for the distribution of Uisce Beatha Real Irish Whiskey across Sweden. The agreement will begin with immediate effect.

Founded in 1995, Galatea is a privately-owned premier beverages importer covering Sweden and, through partners, the entire Scandinavian market. With a wide assortment of well known volume brands and exclusive niche products imported from across the globe, Galatea achieved sales of € 105 million in 2013.

Galatea operate their own Warehouse and Distribution system through their affiliated company KGA Logistics and are one of the largest suppliers to the Swedish alcohol monopoly, Systembolaget.

The Galatea Group employs 70 people and incorporates Hermansson & Co, the specialist wine house, Interbrands Nordic, the specialist spirits group and Sigtuna Brygghus which includes micro-brewery brands Sigtuna and St. Eriks.

Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are extremely pleased to be working with Galatea to market and distribute Uisce Beatha Real Irish Whiskey across Sweden on an exclusive basis, as the Scandinavian market is a key part of our deployment of the ROK Drinks portfolio internationally.”

ROK Drinks was co-founded by John Paul DeJoria, known as ‘America’s favorite entrepreneur,’ and Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron Tequila, the world’s Number 1 premium tequila brand.

Peter Edin of Galatea said “We are very excited to be adding Uisce Beatha Real Irish Whiskey to our upscale spirits portfolio because it is a superb blended Irish whiskey which we feel will prove extremely popular here in Sweden.”

‘Uisce Beatha’ (pronounced ‘ish-ka ba-ha’) is ancient Gaelic for ‘water of life’. First distilled by Irish monks more than 1,000 years ago, ‘uisce’ became Anglicised as ‘whiskey’.

More information at:

www.rokdrinks.com 
www.realirishwhiskey.com 
www.galatea.se