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Redbreast® Partners with Bodegas Lustau to Produce the First Expression with a Sherry Finish: Redbreast Lustau Edition™

Stemming From Shared Spanish and Irish Craft Values Comes a New Twist on Sherry-Influenced Pot Still Whiskey

05/10/2016

Celebrating the iconic sherry influence found throughout the range, Redbreast Irish Whiskey adds a new permanent expression to its decorated Single Pot Still Irish Whiskey family - Redbreast Lustau Edition. Finished in hand selected, first-fill sherry butts from the prestigious Bodegas Lustau in Jerez, Spain, this expression offers a new, compelling experience within the Single Pot Still category.

Created by Master Blender, Billy Leighton, the fifth offering in the Redbreast range is born out of the longstanding relationship between the Midleton Distillery and the world-renowned sherry house, Bodegas Lustau. The two respected entities share a mutual respect for artisanal production processes, tradition and camaraderie.

After the process of triple distillation in Midleton's iconic copper Single Pot Stills, Redbreast Lustau Edition is initially matured in a combination of exceptional bourbon and sherry casks. The new expression is then uniquely wholly finished for one year in prized sherry butts, seasoned with Oloroso sherry from the unrivaled Bodegas Lustau in Jerez, the sherry capital of the world.

The result is a new interpretation of the signature Redbreast family, which boasts a variety of expressions including Redbreast 12 Year Old, which is regarded as the definite expression of Irish Pot Still whiskey. While each offering within the Redbreast range is full of aroma and flavor, Redbreast Lustau Edition features a distinctive twist, offering a nose of dark fruits, prunes and marzipan, an exceptional creamy texture on the palate with iconic Redbreast spices, and a long, enduring sweet finish complemented by notes of distinctive Spanish oak and Oloroso sherry.

"This new expression is a fantastic addition to our decorated Redbreast family and Irish Whiskey portfolio overall," said Sona Bajaria, VP, High End Irish Whiskey, Pernod Ricard USA. "Redbreast Lustau Edition was made possible thanks to the great friendship between Midleton distillery and Bodegas Lustau. We're thrilled with how well the bold, rich flavors of the sherry complement the classic, smooth profile of Redbreast to bring a new dimension to the classic style of Irish Whiskey we embody."

Redbreast is the largest selling Single Pot Still Irish Whiskey in the world, and Redbreast Lustau Edition joins this range of extraordinary expressions, which currently includes Redbreast 12 Year Old, Redbreast 12 Cask Strength, Redbreast 15 Year Old and Redbreast 21 Year Old.

Redbreast Lustau Edition™ is best enjoyed neat, with added water or ice to taste, with a suggested retail price of $69.99, available in select markets, including California, Illinois, Massachusetts, New York and Texas.

For additional information please visit: http://www.singlepotstill.com/redbreast

PLEASE TASTE RESPONSIBLY. REDBREAST® Lustau Edition Irish Whiskey. 46% Alc./Vol. (92 Proof). Product of Ireland. ©2016 Imported by Pernod Ricard USA, Purchase, NY

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, the world's second-largest spirits and wine company. Pernod Ricard employs approximately 18,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Tequila Avión®, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa®, Aberlour Single Malt Scotch, Olmeca Altos™, Beefeater® Gin, Lot No. 40™ and Pike Creek®, Midleton®, Powers®, Redbreast®, Plymouth®, Seagram's® Extra Dry Gin®, Martell® Cognac, Lillet®, Hiram Walker®, Pernod®, Ricard®; and such superior wines as Kenwood Vineyards®, Brancott Estate®, Campo Viejo®, Graffigna® and Jacob's Creek®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and in moderation. For more information, please visit: www.responsibility.org.

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