Pernod Ricard Sells Mexican RTD
Pernod Ricard has sold its Caribe Cooler brand, a Mexican ready-to-drink wine cooler, to Grupo Bepensa as part of a strategy to focus on its spirits and wine brands.
Philippe Dréano, chairman and chief executive officer of Pernod Ricard Americas, said: “The sale of Caribe Cooler highlights both the strong positioning achieved by the brand on the Mexican market and the continuous efforts by Pernod Ricard to focus on its international spirits and wines brands in Mexico, led by Absolut Vodka, Chivas Regal and Ballantine’s Scotch whiskies and Martell Cognac.”
See more at | The Drinks Business.
