October 19, 2015
Today, The Famous Grouse, Scotland`s no. 1 Scotch, and The Owl`s Brew, the first-ever tea crafted for cocktails, announced that they have joined forces to create two new tea blends: The Famous Mint Tea and The Smoky Earl to kick off the fall season. This collaboration, the first official spirits partnership for The Owl`s Brew, provides whisky drinkers and bartenders with quality and convenient products to create signature cocktails inspired by the classics at home and in the bar. The Famous Mint Tea is designed to pair with The Famous Grouse, while The Smoky Earl has been created to complement The Black Grouse`s distinctively smoky character.

`Tea-based cocktails are a popular trend in the mixology world right now, and this special relationship capitalizes on that by providing consumers with two flavorful bespoke tea blends that mix perfectly with The Famous Grouse and The Black Grouse whiskies,` says Jim Brennan, SVP Marketing of Edrington Americas, the makers of The Famous Grouse. `We`re excited to be a part of a partnership that spotlights a classic British tradition while tying back to the celebration of blending, a key component of our historical brand.`

Read More at Source | Beverage World