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Orangina Founder Dies

Jean-Claude Beton, the Algerian-born Frenchman who turned Orangina into a global brand through inspired advertising, died in the southern city of Marseille

06/12/2013

Jean-Claude Beton, the Algerian-born Frenchman who turned Orangina into a global brand through inspired advertising, died in the southern city of Marseille on Monday at the age of 88. French political and business leaders rushed to pay homage to the businessman who concocted a citrusy beverage, poured it into his iconic round bottle, and built an empire that rivalled American soft-drink giants. (France24) -

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