New Belgium Brewing launches its 2014 Pairs Well with People summer campaign this week, which highlights the Fat Tire Experience. The campaign has a mix of TV spots, digital videos, hidden talent discovery, story sharing and weekly prizes. The campaign runs now through Labor Day 2014. The TV spots celebrate bicycling’s “underground” scenes from bike jousting to junkyard cyclocross racing and even Fat Tire-loving Chopaderos with surprises of their own. To see the spots visit NewBelgium.com/FatTireExperience.

- See more at: http://www.beverageworld.com/news/headline/4097/new-belgium-launches-fat-tire-experience-campaign#sthash.vNjEurEU.dpuf