MOSER TO BRING CHINESE WINE TO UK SUPERMARKETS
Austrian winemaker Lenz Moser is in “advanced stages†with two leading supermarkets to bring wines from China’s Château Changyu Moser XV, whom he consults for, into the UK.
While already on sale in Britain through Berry Bros & Rudd at around £40 a bottle, Moser is currently in talks with “two major supermarkets” in the UK regarding creating an own-label range exclusively for the chosen supermarket.
“We’ve had a very positive response, which is exciting. I think the timing is right – we would never have been able to do this five years ago,” Moser told db.
He revealed that the wines will go on sale for “at least £8-9”, rather than falling prey to deep discounting.
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