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Miller High Life launches ‘I Am Rich’ campaign

Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.”

15/04/2014

Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.

See more at: http://www.bevindustry.com/articles/87380-miller-high-life-launches-i-am-rich-campaign 

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