Masi reveals new-look Modello brand
Italian wine producer Masi has unveiled a new design for Modello, positioning it as an autonomous brand made up of four different wines.
Modello now comprises an up-dated range of four wines made from native Venetian grapes: Venezie Bianco, Pinot Grigio, Venezie Rosso, Refosco and Merlot.
Top-level managers from partners in Norway, Finland, Germany, the UK, Ireland, Austria, the US, Canada and Russia were present for a series of workshops and to be introduced to the new concept for Modello.
Read more at source| Drinks Business
