Malbec World Day ready to go
Representatives of the Argentine wine trade in the UK are finalising their preparations for Malbec World Day, the world’s biggest celebration of the famous grape variety.
Major retailers in the UK including Majestic, Asda, Tesco, Co-Op and Wine Rack will be running promotions on Malbec over the course of this weekend for the event. Point-of-sale material highlighting Malbec World Day have been sent to over 600 UK wine retailers to ensure the message gets out to the public.
Read more at source | Drinksbusiness
