The Japanese market is often overlooked in favor of china, but per capita consumption in Japan is significantly higher, says consultancy. Yet it is still below that of more established European markes.

While wine is attracting a broader palate of tastes, preferences are also shifting towards lighter wines that are easier to pair with food, especially white wine.

Drinkers explore new wine on a regular basis

Japan ranks as the world`s 16th largest wine market, with 40M 9L cases sold in 2014, and a toal of 36.1M regular wine drinkers

In its Japan Landscapes 2016 report, Wine Intelligence ranks the country as the third most attractive wine market in the world.

Image courtsey and full article can be found at source - Beveragedaily.com