JACK DANIEL’S FIGHTS TENNESSEE WHISKEY LAW
Jack Daniel’s is fighting proposed changes supported by drinks giant Diageo to relax the rules on the production of Tennessee whiskey which it says would undermine its brand.
Last year Jack Daniel’s owner Brown-Forman successfully led a campaign to have Tennessee whiskey recognised as a designation in the US defining the required production methods in order to label a bottle as Tennessee Whiskey.
The campaign resulted in Tennessee General Assembly declaring that Tennessee whiskey can only be called such if it is made from fermented mash of at least 51% corn, charcoal mellowed, and aged in new oak barrels within the State – the exact recipe for Jack Daniel’s.
See more at: www.thedrinksbusiness.com/2014/03/jack-daniels-fights-change-to-tennessee-whiskey-law/
