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English Wine Achieves `Significant Milestone` In US
The British Bottle Company has agreed a deal with US-based Vine Street Imports to distribute the wines of four English producers, making it the largest portfolio of English wines available in any market outside of the UK.
Described as a `major export breakthrough` for English wines and spirits, the deal will see twenty brands represented by the British Bottle Company imported by Vine Street and sold via the New Jersey-based firm’s network of state distributors.
The first products to launch stateside will be a collection of twelve English Sparkling Wines from Digby Fine English, Hush Heath Estate, Bolney Wine Estate and Camel Valley, as well as Pinkster and Boxer gins.
`As the reputation of English wine attracts ever more global attention the USA is clearly a priority market for exports,` said Julia Trustram-Eve, marketing director of English Wine Producers. `This deal is a significant milestone as it will be the largest portfolio of English wines available in any international market.`
The British Bottle Company will exhibit at leading trade fairs as part of the Vine Street portfolio and will organise a number of marketing and brand-building activities including a wine portfolio launch in New York this October.
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