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D’Arenberg wine goes from sexist to award-winning

Earlier this year d’Arenberg wines released its premium wine The Old Bloke & Three Young Blondes and was immediately accused of being sexist

24/11/2016

And while that criticism still hangs the air, the company is delighted after the wine's packaging was awarded one of the most prestigious graphic design awards in Australia.

The Australian Graphic Design Awards were held last weekend and d’Arenberg’s The Old Bloke wine was awarded a Pinnacle, an award which only goes to work that receives a unanimous high score from all judges. In addition, work awarded a Pinnacle is added to the collection of ‘glass mountains’, which acts as a historic narrative of graphic design in Australia.

This year’s awards only saw eight Pinnacles awarded in total, so it is a significant achievement for d’Arenberg’s design agency, Voice.

The name for the wine derives from the old vine Shiraz, which is the major component of the wine, plus the ‘Three Young Blondes’ of Marsanne, Roussanne and Viognier, which are added to the blend. Having been criticised for being sexist with the name d’Arenberg’s winemaker, Chester Osborne, was delighted with the design recognition.

Read more at source: The Shout 

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