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Daily Updates of The Beverage Industry - 9th February, 2021

Get the latest news & updates of the industry with this daily compilation of relevant industry headlines.

09/02/2021

Get the latest news & updates of the industry with this daily compilation of relevant industry headlines. 

9 February

Southern Glazer’s Signs Agreement to Acquire Epic Wines & Spirits - Wine Industry Advisor

Southern Glazer’s Wine & Spirits (Southern  Glazer’s)—the world’s preeminent distributor of beverage alcohol—today announced that it has  signed a national distribution agreement with Foley Family Wines (FFW), a family-owned and  operated producer and marketer of luxury wines.

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9 February

Waitrose adds premium Indian wine Harpers By Lisa Riley

Waitrose has launched a premium Indian wine, which it said it believed to be a first for a UK supermarket.   

The wine comes from the Vallonné Vineyards –  India’s first boutique winery and vineyard, according to Waitrose, which has listed the estate’s Reserve Cabernet Sauvignon 10th Edition Special Label 2016 (rrp: £19.99). 

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9 February

Sence hard seltzer gets full overhaul and name change for 2021 relaunch Drinks Retailing News by Sonya Hook

Sence, one of the very first hard seltzers to launch in 2019, has overhauled its recipe, brand and consumer positioning and relaunched as Sentz.

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9 February

Morgenrot Lands Wingtip Drinks Retailing News by Sonya Hook

Manchester-based beer, wine and spirit importer Morgenrot has completed the acquisition of Sussex-based brewer and distributor Wingtip Brewing Company for an undisclosed fee. 

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9 February

Defunct Boulder Beer Co. relaunches in 22 states The New School Beer by Ezra Johnson-Greenough

42-year-old Boulder Beer Co. was one of the legacy brewing companies that had struggled in recent years, culminating in them pivoting to become just a brewpub in October 2019 and then closing that last vestige as well in January 2020. Now one of America’s oldest and storied beer brands is relaunching in Colorado with a very new look and feel.

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9 February

Firestone Walker launches Brewmaster’s Reserve Beer Club The New School Beer by Ezra Johnson-Greenough

One of America’s quintessential brewing companies known for cellar friendly, complex and collectible beers is launching a limited beer club. Following the lead of brewmaster Matt Brynildson, Firestone Walker Brewmaster’s Reserve is a beer club created to reward the brewery’s most passionate fans with “the best of the best” from Brynildson and his team. 

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9 February

Anderson Valley Summer Solstice gets early release The New School Beer by Ezra Johnson-Greenough

33-year-old northern California-based  Anderson Valley Brewing Company (AVBC) is bringing summer back early. For anyone looking for more refreshingly bright ales that usually begin launching in June, Anderson Valley has an early gift with the release of Summer Solstice Ale. 

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