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Corona Light Kicks Off National Expansion of Draft Beer

The Corona family is building on the success of the brands with the national expansion of Corona Light on draft, and the introduction of Corona Extra on draft in test markets.

26/02/2014

The Corona family is building on the success of the brands with the national expansion of Corona Light on draft, and the introduction of Corona Extra on draft in test markets.

Corona Light draft will continue its momentum following successful roll outs in key markets in 2012-2013, by launching in more than 35 U.S. markets. Corona Light, the third-largest brand in the Crown portfolio, continues to outpace the premium light category after a 2.9 percent sales increase in 2013 and a sales increase in 18 of the last 19 years*.

 

- See more at: http://beverageworld.com/articles/full/16332/corona-light-kicks-off-national-expansion-of-draft-beer#sthash.W5iRrmcs.dpuf 

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