The Coca-Cola Company today announced management and organizational changes related to Coca-Cola Americas with a purpose to accelerate growth. Following the reorganization of the company’s operating structure last year, the Coke s taking further action to streamline its focus and expedite its refranchising to independent bottling partners. Effective Jan. 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that it says will better suit the unique needs of the North America market. It will consist of two operating units: Coca-Cola North America and Coca-Cola Refreshments.

See more at: http://www.beverageworld.com/news/headline/3496/coke-to-split-n.-america-business-in-two#sthash.rPiAyTp2.dpuf