Coca-Cola Amatil (CCA) has announced a new agreement to distribute Samuel Adams beer in Australia and has outlined CCA’s plans to launch a number of its own products.

In a trading update released this morning, CCA said it had signed a long-term exclusive agreement with the Boston Beer Company to distribute Samuel Adams, America’s largest selling craft beer, effective from mid-December.

“The Boston Beer Company is America’s leading brewer of handcrafted, full-flavoured beers and has won more awards in the last five years than any other brewery in the world,” said CCA CEO Terry Davis. 

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