COCA-COLA Launches Line of Alcohol-Free Sparkling Drinks
Coca-Cola has launched a line of alcohol-free sparkling drinks called Bar Nøne, featuring a Sangria, Dry Aged Cider, Bellini Spritz, and a Spiced Ginger Mule.
The diverse range caters towards wine, beer and cocktail drinkers, who want to drink not “as often, or as much,” but are bored with soft drinks.
With the tagline “all the spirit without the spirits,” Coca-Cola accelerated the production process to get Bar Nøne drinks appearing on shelves only ten months after the idea was born.
The creators of Bar Nøne explained where the idea came from: “Bar None was born out of a conversation among a few close friends and co-workers in the office. We were the ones who found ourselves at work dinners, house parties, and Sunday Fundays wishing there was something a bit more interesting to drink when we didn’t feel like boozin’ it up.
“We aren’t teetotalers – but totally cool if you are – we just found ourselves chatting about not wanting to drink as often, or as much, as we had before. And it seemed like the only options for us to choose from were club soda and lime or a handful of non-alcoholic beers. When in a cocktail state of mind, we wanted something sipable, delightfully complex and interesting, and definitely not an overly sweet mocktail.
“Most of all, we wanted something that we could actually look forward to drinking when we’re out and about together. Whoever felt that way about club soda and lime? So… we created Bar None.”
Each drink is between 70 and 130 calories, making Bar Nøne a lighter option than the average beer or cocktail. Currently, the drinks are only sold in the US, with a four-pack selling for $10.99 and 16 pack for $39.99. To read more about the brand and the team behind it, visit the website.
This isn’t the first time Coca-Cola has branched into the adult drink industry.
In June 2018, the iconic brand launched an alcoholic drink in Japan, similar to an alco-pop. Made with a local spirit, sparkling water, and fruit flavours, the low-alcohol drink comes in ABV 3%, 5%, and 8% versions.
Coca-Cola is also looking into the CBD trend, and it might bring out a range of cannabis drinks.
Read More at source: The Drinks Business
Image Source: The Drinks Business
