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Beer mega-merger deal could create Africa opportunities for Diageo
Diageo wants to get 20 percent of its sales from Africa
Diageo Plc, the maker of Guinness beer, said it may consider buying brands that could be shed during Anheuser-Busch InBev NV’s $107 billion acquisition of SABMiller Plc, with a particular focus on Africa. Diageo, which also produces Smirnoff vodka and Johnnie Walker scotch, wants to get 20 percent of its sales from Africa, up from 13 percent this year, after investing more than $1 billion in the continent over the past five years. Mass-market brewers and distillers want to harness the spending power of Africa’s emerging middle class as they cede market share to smaller independent brands in developed countries. (Bloomberg)
See more at Source | Beverage World | Bloomberg