Bailey - the brand, the Irish whiskey mixed with cream in an innovative way, today announces the launch of their latest invention for travelers worldwide: Baileys Chocolate Luxe.

Baileys Chocolate Luxe announces a world-class innovation in chocolate - from now on they will be offered travelers globally in selected duty-free outlets, so that they can bring a touch of luxury home with them.

It is a premium blend of high quality Belgian chocolate, Irish whiskey and cream. The development took more than three years to complete and the result now provides a unique drinking pleasure with the creamy taste liquid chocolate. For this, various popular flavors were combined in unprecedented ways into a single heavenly culinary experience. The idea behind the formulation of Baileys Chocolate Luxe was the creation of a sense of contact with all pleasure, comes close to eating a piece of chocolate. The drink has a true chocolate indulgence - from the first bite to the last, after which unfolds the rich taste of cocoa on the palate.

This is the breakthrough in the history of the "beverage Alchemy". Baileys Chocolate Luxe combines luxurious ingredients, including the Madagascar vanilla and about 30 grams of real Belgian chocolate are per bottle, which crown the creamy caramel tones of a traditional Baileys with the soft taste top-quality chocolate.
Bailey was the world's first Irish Cream liqueur and is the best selling liqueur around the world. * Baileys Chocolate Luxe was Anthony Wilson , develops, son of the creator of the original Baileys Irish Cream. Anthony traveled across three continents to the finest chocolates in the world - to personal taste - a total of 200 varieties. In his quest to find the substance that makes the heart beat of a chocolate lover's highest, he developed together with his team over 800 recipes and worked tirelessly the hitherto unfathomable code for the perfect blend of chocolate with Baileys Original Irish Cream to crack .
Anthony Wilson on his unique creation: "Bailey was the first liqueur, was refined in the Irish whiskey and cream, and now this world premiere is followed by Baileys Chocolate Luxe - the ground-breaking innovation in chocolate for the first time real Belgian chocolate and alcohol were. united in such a way that the drink provides all the senses touching enjoyment liquid chocolate. I am proud to be part of the team that world travelers a piece "Chocolate Paradise" brings closer the first time. "
Steve White , Global Marketing Director of Diageo Global Travel and Middle East , said: "We are always striving to offer consumers new and special drinking experience thanks to the brilliant. working by Anthony Wilson and his team, we look forward to them now this luxurious world-class introduce mixture. Starting today Baileys Chocolate Luxe is available worldwide for travelers at selected airports. Due to the ingredients from three continents, it is a really unique offer and suitable for travelers. "

About BAILEYS:

Bailey was the world's first Irish Cream liqueur - a unique blend of creamy Irish Cream with quality spirits and whiskey. He has won the prestigious "San Francisco World Spirits Awards" more medals than any of its competitors and received in 2012 the award "Gold". Bailey is also the leader in cream liqueurs and sells over 82 million bottles worldwide annually. More information is available on the website of Baileys at: http://www.baileys.com

ABOUT DIAGEO
Diageo is a global market leader for quality drinks and offers a unique collection of beverage alcohol brands in the categories of spirits, wine and beer. These include Johnnie Walker , Crown Royal, JεB, Buchanan's , Windsor and Bushmills whiskeys, Smirnoff, Cîroc and Ketel One vodka, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is a global company whose products are sold in more than 180 countries around the globe. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, as well as the employees and the company's brands, please visit http://www.diageo.com . "For the international resources of Diageo for the responsible use of alcohol through the sharing of best practice tools, information and initiatives, visit Please

http://www.DRINKiQ.com .

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SOURCE Diageo GTME