Bacardi joins Ready-To-Serve Category
Bacardi Lion has thrown its hat into the growing ready-to-serve arena, launching two Bacardi-based cocktails into the category.
By Amy Looker
The Bacardi Classic Cocktails range features a Bacardi Pina Colada and Bacardi Mojito, which will be in direct competition with the Smirnoff Ready-To-Serve cocktail range launched in late 2009.
Bacardi brand manager, Alex Merry, said the new range is expected to be a hit with consumers seeking a quality cocktail they can enjoy at home with minimum effort.
“Bacardi Classic Cocktails are sure to be a popular addition to the cocktail enthusiast or home entertainer’s repertoire this summer. The Mojito and Pina Colada rate in the top five cocktails consumed by Australians in the on-premise and now, you don’t have to be a professional bartender or know all the professional secrets to make them yourself,” said Merry.
Read More at Source | The Shout
