The report will shows that exports at $5/L were up 23% while those at $10/L and above grew by 25%. In addition, bulk wine exports fell back 14% while bottled exports rose 6%.

Premium Wines showed strong sales in the key Christmas season, with sales over  £ 19.99 at key retailer Majestic Wines up 54% and sales over  £15 at Virgin Wines up by 5%. Australian Wine Constitue around 20% of all Virgin wine sales.

The trend to premiumisation was alo apparent at the first Austrlia Day Tasting in London yesterday. 

Read more at source: Harpers.co.uk