Australian UK wine exports continue premium trend
According to Wine Australia’s latest annual Export Report, Australian wine exports to the UK continue to show a strong trend towards premiumisation.
The report will shows that exports at $5/L were up 23% while those at $10/L and above grew by 25%. In addition, bulk wine exports fell back 14% while bottled exports rose 6%.
Premium Wines showed strong sales in the key Christmas season, with sales over £ 19.99 at key retailer Majestic Wines up 54% and sales over £15 at Virgin Wines up by 5%. Australian Wine Constitue around 20% of all Virgin wine sales.
The trend to premiumisation was alo apparent at the first Austrlia Day Tasting in London yesterday.
Read more at source: Harpers.co.uk
