Anheuser Busch InBev SA (EBR:ABI), the world’s largest brewer with 20 percent global market share and the most revenues, is promising significant beer innovations next year, with the first changes coming at the 2014 Super Bowl.

The CEO of the company, which saw $39.7 billion in revenue in 2012, told analysts on a conference call about third-quarter earnings that changes would emerge in less than three months.

“The pipeline remains very strong,” said Carlos Alves de Brito, adding that the company's beers, packaging and marketing would be subject to changes.

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