Share

Featured Brands

Featured Suppliers

Sommeliers Choice Awards 2025 Winners

`America` could replace `Budweiser` on beer labels this summer

In a major patriotic push, Anheuser-Busch InBev is seeking approval to replace the Budweiser name on the brand`s beer bottles with the word `America.`

10/05/2016

 According to a filing with the Alcohol and Tobacco Tax and Trade Bureau, the labels would include the phrase `E Pluribus Unum` under a blue script `America` located in the center of the label where the Budweiser brand name usually appears, AdvertisingAge reports. The label also features phrases such as `from the redwood forest to the gulf stream waters this land was made for you and me` and `liberty and justice for all.`

Belgium-based A-B InBev (NYSE: BUD) has a history of using patriotic symbolism in its Budweiser marketing, including last year`s limited-edition packaging featuring the Statue of Liberty.

But, AdAge points out, replacing `Budweiser` with `America,` even in limited edition bottles, `would supercede previous attempts at patriotic marketing.`

A-B InBev declined to comment on the filing about the new labels, but in a previous interview, the company`s U.S. Marketing Vice President Jorn Soquet suggested the brand would make use of the Olympics, the Copa America soccer tournament in the U.S. and Fourth of July celebrations in its summer marketing.

`You have this wave of patriotism that is going to go up and down throughout the summertime,` Socquet said. `And we found with Budweiser such a beautiful angle to play on that sentiment.`

More news