17th November, 2015 by Neal Baker
Discount retailers Aldi and Lidl now own a 10% combined share of the British grocery market, double their share of only three years ago, new figures have revealed.

The retailers, known for offering less popular or own-branded products at big discounts compared to the mainstream supermarkets, have attracted one million more shoppers in the last 12 weeks compared to the same period last year, researchers at Kantar Worldpanel said.

Sainsbury’s has also become the UK’s second biggest supermarket, overtaking Asda by growing its share by 0.2% in the three months to 8 November.

Average spend per customer in Aldi and Lidl has gone above the industry average for the first time. The typical customer now spends £18.85 per trip, 78p ahead of the retailer standard. 

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