Beverage Trade Network News

Diageo and Schweppes join forces



Diageo Australia and Schweppes have recently partnered to launch a new national campaign called This Calls For a Cocktail, promoting 40 new occasion-based recipes created with the idea that cocktails are perfect for any occasion that calls for a celebration.

Twenty seven individually tailored TVCs will air across free to air and subscription service stations over summer, providing a short 15 second demonstration to help demystify the world of mixed drinks. Diageo brands used throughout the campaign include Smirnoff vodka, Johnnie Walker Scotch Whisky, Pimm’s and Tanqueray gin.

See more at | The Shout

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