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With brewery tours canceled, LA Beer Hop is launching a virtual beer school
LA Beer Hop isn’t going to let shuttered breweries stop everyone from enjoying—and supporting—some of the best craft beer in Los Angeles.
According to the timeout,
The thought of piling into a bus with strangers and drinking your way through bars feels like a far-flung relic of a simpler, more carefree era at this point, but LA Beer Hop isn’t going to let shuttered breweries stop everyone from enjoying—and supporting—some of the best craft beer in Los Angeles.
Founded by two cicerones, the popular hop-on, hop-off bus tour winds its way through Downtown L.A., the South Bay, Long Beach, Burbank, Glendale and beyond—or at least it did until a few months ago. When Governor Gavin Newsom initially shut down bars and restaurants in March, LA Beer Hop owners Hal and Cindy Mooney realized their own business—dependent on taprooms and other gathering spaces—would need to pivot, so this summer they’re trading wheels for Zoom logins.
The husband-and-wife team began experimenting with virtual tastings, which are available for larger groups or as more tailored, private sessions, but this weekend they’re trying their hand at something new: School’s in for the summer with LA Beer Hop’s first virtual class session, an eight-week program complete with tastings, history lessons, food pairings and a flexible schedule.
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