Lone Tree Brewing Company rolls out its rebrand this month with new Peach Pale Ale and Mexican Lager cans that are now available across Colorado. The brewery’s new look is clean and compelling, just like its beers.

Lone Tree enlisted Boulder-based design agency Anthem Branding to refine its logo, packaging artwork, apparel, and swag. This rebrand also includes updated design elements in the brewery’s tasting room, on its website, and across its social media platforms.

Lone Tree and Anthem began working together two years ago on merchandise. “Specifically the Hop Zombie t-shirts that they designed were very creative and really impressed us,” says Lone Tree’s Sales and Event Director Bridgette Geiger. “Anthem’s ability to really understand who we are as a company played an important part in the creation of our rebrand. They understood the vibe of Colorado and community and put them together in a way that conveys such.”

“Lone Tree embodies a persona that we feel should exemplify craft beer culture – as a company, they are collaborative, community driven, and down-to-earth,” says Anthem Branding’s Art Director Monte Mitchell. “They understand the nature of being Coloradoan; committed to friendliness, approachability, and a general love for the outdoors. We love what they’re doing and brewing.”

Read more at source: Brew Bound