Beverage Trade Network News

Jack’s Abby Goes Deep At Home with Boston Celtics Partnership



Pride and Parquet, Jack’s Abby Craft Lagers’ Boston Celtics themed beer, hit retailers in early January, and early shipments of the hoppy lager have quickly sold out.

For the Framingham, Massachusetts-headquartered craft brewery, the partnership with the iconic Boston sports franchise is part of a strategy to go deeper at home with a focus on off-premise sales in 2021, co-owner Sam Hendler told Brewbound.

Read more at source: brewbound

Image source: brewbound

More news