Altaya Wines was established in 2001 by Paulo Pong as a boutique wholesale wine merchant providing service primarily to private clients. Today, Altaya Wines is a full-service wholesale company providing services to both private and trade customers ranging from wine list selections, consultation, menu pairing to export and wine investing.
 
Altaya Wines has one of the most extensive rare and fine wine selections with over 6,000 references from the best vineyards across the globe. As an exclusive agent to over 90 internationally-acclaimed brands from Bordeaux, Burgundy, Alsace, Rhone Valley, Italy, Spain, Portugal, Scotland, New Zealand, Australia, South Africa, Austria, Argentina, and the United States. In addition to the exclusive agency offerings, it also offers favorable pricing for En-Primeur.
 
Considered a key player not only in its home market of Hong Kong but across the Asia Pacific, Altaya Wines was recognized as the ‘Best Wine Merchant of the Year Asia Pacific 2011' by the Wandering Palate. At Altaya Wines, the number one priority is to fulfill its valued customers' requests and to gain complete trust and confidence with the services and wines offered.
 
Distinguished as a Caring Company, Altaya Wines is proud of its commitment to the community. During 2008-2014, the company has helped organize charity wine events and raised around HK$40 million for The Community Chest. The company has also supported many other charities including Room to Read, Hong Kong Cancer Fund, Mother's Choice and Faith Hope Love Charitable Foundation.
 
Paulo was nominated in Wine Intelligence's 10 for 10 Business Awards in 2012 and has been selected as one of the world's top 50 people on Decanter Power List in 2013.