They want your bar to be somewhere customers want to be - and they know that originality, freshness and being bang on trend is important, that's why they get you those important products fast! They list products they feel should be available to you - they don't have committees, they make decisions. They know their flexibility is important to you, if you need that special product, they will do their utmost to get it to you whether one bottle or a pallet, such as their relationship with their suppliers and their commitment to you. The sales and marketing team keep you constantly updated with what's available, new, special or on offer! Whether it's a personal visit or roadshow; brochures, emails, newsletters or social media they keep you in touch with the market and they are always looking for new ways to communicate!