Morgenrot specializes in the import and distribution of quality wines, imported world lagers, and craft beers. Working closely with independent producers they gladly apply the term ‘craft’ to both their beers and wines. At Morgenrot they try to break from the traditional look of labels, they insist on retaining the essence of truly hand-crafted wine and beer. From the outset, they have striven to work with people who make their wines with honesty, passion, and respect for their native regions; then add style, flair and a touch of humor. Their beer, lager and cider portfolio consists of Alhambra, Avalon Sidra, Eichbaum, Krombacher, Pelforth, Quilmes, Sleeman, Windhoek and the newly arrived bottle-conditioned lager Palax and Ceriux. They also import Craft Beers from Sweden and Spain, including Pang Pang, Bear Cat, La Pirata, and Mala Gissona. Their portfolio is distributed nationally through independent regional wholesalers, national distributors and directly into the trade in the North and South West. Associated company. Signature Personalised Products specialize in corporate wine gifts and an own label service.