Mejor® is an ultra premium brand founded in 2007. The founders of the Mejor Tequila Company have a mature understanding and long association with tequila. In fact, the art of cultivating premium quality (weber) blue agave has been in the family since the mid 1900\'s. Because Mejor has control over its own blue agave, each plant can be hand selected for harvest based on maturity, sugar content, quality, and other factors. The family estate fields of Mejor are located in a region of Mexico called "Los Altos de Jalisco" - Between the towns of Atotonilco el Alto and Arandas, known for the rich red soils and tame arid microclimate which consistently yields the best crop of tall majestic blue agave. Mejor® distinguishes itself by focusing on top quality micro-batch production, providing enough time to meticulously distill and uncover the smoothness in tequila. Mejor is not a mass-produced tequila and never will be. Mejor\'s focus is on producing only the highest quality tequila without ever sacrificing for economy of scale. Following distillation, Mejor invests up to 40 days of additional proprietary filtering and processing steps to remove unwanted alcohol vapors and impurities that could detract from the tequila taste and texture. Once the tequila has reached an uncompromising level of smoothness and clarity, as only dictated by our master distiller, bottling or aging can commence.