Sommeliers Choice Awards 2023 Winners

Successfully Selling Australian Wine in the USA

What US distributors, importers and retailers are looking to see from Australian wineries that are ready for export.

Photo for: Successfully Selling Australian Wine in the USA

At 108 million liters and total value of $AUS 369 Million, the US market is the number one wine importer of Australian brands.  As exciting of a landscape as it has become, understanding how to succesfully pitch your brand to buyers and promote your labels at every level of the three tier system is vital to success.

Explore the needs of US importers, distributors and retailers and watch Ben von Doussa's recent powerpoint presentation "What US Retailers are Looking For & How To Pitch Them."

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

2024 London Wine, Beer and Spirits Competitions Is Now Open. Enter Wines, Beers and Spirits Today and Get A Boost Globally.

More articles


The Long Tail of Craft Brewing

Sales and Marketing

In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.
Read More