What do Consumers Look for While Choosing Wine?

Fiona, Sommelier at The Arts Club in London, UK, talks about the things customers consider before buying wine of a certain brand.

For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.