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What do Consumers Look for While Choosing Wine?

Sales & Marketing

24/01/2019

For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.


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Impact of Wine's Value on the Customer

Julien, Sommelier at Club Gascon in London, UK, talks about the Impact of Wine's Value on the Customer.
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Tips For Retailers To Effectively Merchandise and Price Their Private Label Labels

What happens on the sales floor? Floor operations at the retail level are often overlooked. Floor execution is just as important as setting up the pieces to create the brand. In this session, you will learn about: 1. How mainstream wine retail pricing can impact your private label sales. 2. How to set up promo retail pricing. 3. People who are working on the floor.
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